I get to read this a lot: ‘What do you want to be known for’? And I cringe; shrug sometimes – is this really what it is? Personal branding is…
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I get to read this a lot: ‘What do you want to be known for’? And I cringe; shrug sometimes – is this really what it is? Personal branding is…
Having a great organizational culture is the hallmark of personal branding – on an organization level and individual level, as well. But how is this culture set in, in an…
Without further ado, it’s patience. You can’t build a brand in a jiffy. And you can’t program your mind to function on short-term gains that could potentially thwart your brand’s…
I heard this statement from one of the prolific speakers/ authors at PRCAI event (Public Relations Consultants Association of India) that I attended in Gurgaon, India, a few days back….
Digital and traditional PR – both are needed to grow your business. PR is not a one-off event that happens only for making specific announcements to your public/ business stakeholders….
You have been hearing a lot of business-speak on product differentiation – to stand out from the competition and being able to serve your customers via leveraging your key product/…
I personally love Twitter. Being present on Twitter opens up so many meaningful conversations for me with people whose work I admire and read. Forget about the character limit; it’s…
It’s trite; when you are in the boardroom, presenting to a group of decision makers who will sign off your next purchase order, your personal brand needs to shine…
So here it goes: what is a social brand? A social brand is when you connect your talent or your potential or your competencies, which is a result of…
Putting things out on the Web in a jiffy won’t help retain your brand in your audience’s mind: it’s short lived. By things I mean the occasional Tweet about…
