Think Retention: Your Brand Is Sorted
New customers. New leads. New business. Sounds synonymous, right? In a way, when you are in an acquiring mindset – you are all in for anything that turns gold. And…
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New customers. New leads. New business. Sounds synonymous, right? In a way, when you are in an acquiring mindset – you are all in for anything that turns gold. And…
Autopilot generosity in your daily actions. Whether you are delivering a keynote or presenting your sales projections to your management – always strive to make your audience feel better after…
You got the answer, paired into one: Long-term planning and rapport. No brand is built in short-sightedness and ambiguity. Your clients already know you: via your content and your narrative…
Well, if you ask me, I’d say, ‘No’. Instead, focus on being influential. Build influence through a gorgeous emotional experience that your consumers have never felt before they got in…
In an interesting read, I came across this line, ‘Think People, Not Pixels’. I will tell you why I wrote this at the very first. Now let’s delve into branding:…
Self-reflection is quite a ‘thing’ – you get to the very core of your inner voice. Something that you can trust when things seem a little wayward at times. Quite…
I get to read this a lot: ‘What do you want to be known for’? And I cringe; shrug sometimes – is this really what it is? Personal branding is…
Having a great organizational culture is the hallmark of personal branding – on an organization level and individual level, as well. But how is this culture set in, in an…
Without further ado, it’s patience. You can’t build a brand in a jiffy. And you can’t program your mind to function on short-term gains that could potentially thwart your brand’s…
I heard this statement from one of the prolific speakers/ authors at PRCAI event (Public Relations Consultants Association of India) that I attended in Gurgaon, India, a few days back….