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I want to debunk a common myth about business development meaning rambling about your products and solutions in front of the prospect. The answer is NO! The real differentiator in…
Image courtesy of Stuart Miles at FreeDigitalPhotos.net So why this connect? Simple: Public relations, though, heavily focuses on media relations and being network specialists for its clients, is not just…
Well, we all know that in the business of business, it is all about sales. I don’t mean to overshadow the power of marketing, but the fact remains, it all…
I was recently swayed by what Greg McKeown calls the practice of essentialism – splendid read. And more than that, it struck two pensive thoughts in my mind – do less, but…
‘My name is Jordan Belfort.’ ‘Sell me this pen,’ he says while staring at you with his x-ray-like eyes – even if you aren’t a salesperson, you somehow feel you…
