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You hear a lot about ‘success’ – in different versions. Naturally, because success can oscillate between quantitative version to qualitative version, or perhaps somewhere in between. But to put some…
Simple; today, in order to keep your brand afloat, be wary of passing trends and innovation. Nothing lasts forever. In one of Dorie Clark’s blog on Forbes, she mentions that…
Now being a personal branding blogger and not propagating about ‘Personal Branding’ sounds a bit strange. But I am just like you – an individual with my set of strengths and weaknesses,…
Evangelizing a company brand is no more a responsibility of just the marketing department/ division in your company. It cascades down to each and every individual working for the company…
Putting things out on the Web in a jiffy won’t help retain your brand in your audience’s mind: it’s short lived. By things I mean the occasional Tweet about…
Some of you might consider this question as a cliche, or perhaps purely redundant. After all, we all are authentic – and have our own voice on this planet. And…
I will answer that for you: you must. Wading through your twitter stream (especially), you’d notice a content pool flooding you with brilliant information – some repurposed (while still content…
Personal branding has become a common phenomenon. And with commonality in every individual taking the plunge into personal branding comes a need for differentiation in positioning your brand as a…
Personal branding is not just for branding experts and marketing folks; it is for anyone who can positively influence a set of audience with strikingly clear and authentic content narrative…
There are publishers everywhere; be it entrepreneurs, proud advocates of companies, CEOs, employees, authors – the list can go on and on. And so with everyone writing on the Web,…
