Evangelizing a company brand is no more a responsibility of just the marketing department/ division in your company. It cascades down to each and every individual working for the company…
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Evangelizing a company brand is no more a responsibility of just the marketing department/ division in your company. It cascades down to each and every individual working for the company…
Putting things out on the Web in a jiffy won’t help retain your brand in your audience’s mind: it’s short lived. By things I mean the occasional Tweet about…
Some of you might consider this question as a cliche, or perhaps purely redundant. After all, we all are authentic – and have our own voice on this planet. And…
I will answer that for you: you must. Wading through your twitter stream (especially), you’d notice a content pool flooding you with brilliant information – some repurposed (while still content…
Personal branding has become a common phenomenon. And with commonality in every individual taking the plunge into personal branding comes a need for differentiation in positioning your brand as a…
Personal branding is not just for branding experts and marketing folks; it is for anyone who can positively influence a set of audience with strikingly clear and authentic content narrative…
There are publishers everywhere; be it entrepreneurs, proud advocates of companies, CEOs, employees, authors – the list can go on and on. And so with everyone writing on the Web,…
All of us sometimes reach an impasse in our professional lives. Perhaps because either we are too fast and restless in achieving our career goals or we don’t have a…
Marketing is never a boring job. You get enough and more opportunities to connect and engage with your customers and create a roadmap for your company to market your product…
There are millions of blogs on the Web – and they are only going to get more with each passing day. Keeping tabs with your favorite blog update among the…
