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In an interesting read, I came across this line, ‘Think People, Not Pixels’. I will tell you why I wrote this at the very first. Now let’s delve into branding:…
Self-reflection is quite a ‘thing’ – you get to the very core of your inner voice. Something that you can trust when things seem a little wayward at times. Quite…
As a firm or a business-of-your-own, you are to create an even voice of your brand that resonates with your brand’s value system, culture, attributes, soul. And while it’s…
As I read Deep Work by Cal Newport, it’s amazing to read about the way people have succeeded in their lives through intense focus and concentration in their work/ task/…
When I listened to Akshay Kothari’s, Head of LinkedIn India, conversation with Kunal Shah, Founder of FreeCharge, it was such a revelation of how startups are sometimes cloning the West…
I heard this statement from one of the prolific speakers/ authors at PRCAI event (Public Relations Consultants Association of India) that I attended in Gurgaon, India, a few days back….
Your goals are unique to you. But you have to think through your progress with your [dynamic] goals more closely. Whether it is to become a thought leader in the…
You hear a lot about ‘success’ – in different versions. Naturally, because success can oscillate between quantitative version to qualitative version, or perhaps somewhere in between. But to put some…
Simple; today, in order to keep your brand afloat, be wary of passing trends and innovation. Nothing lasts forever. In one of Dorie Clark’s blog on Forbes, she mentions that…
Yes, I know a lot of you maybe thinking like, “really”? Most of us just bleed to be what we want to be by first pretending it and slowly manifesting…
