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It all boils down to one thing: how you are marketing yourself in your business and standing out to make a social impact on your ‘desirable’ set of customers. …
Amidst so many voices on social media, finding your own sweet spot is not easy. Every passing day, there are hundreds and thousands of people who are sharing that one…
We have all heard and talked about “Online Reputation Management” – essentially from a small business ORM point of view. So this piece is more about how you manage your…
Think about it: how many times you bump into a person who works so hard to be is best professional self, only to be missing some of his making of…
Running your own show [your business] can be really time-consuming, and sometimes a little awkward when you are dealing with yourself all the time. Awkward, because all you have in…
As I went through some videos on Inc.com, I love the way entrepreneurs/ founders talk about their entrepreneurial journey on their way to becoming successful in their definition boxes of…
As a writer, you sometimes reach an impasse: of not getting content ideas and landing into an empty Word document with just the cursor blinking at the empty white space….
Nothing is done out of thin air. Everything takes ample amount of time and patience – especially when you are carving out your personal branding plan. Personal branding is…
Consistency. Period. Shama Hyder starkly put it in her piece for Forbes, here: that if you want to get marketing results, one thing will help you reach your…
Getting flustered as you’re not getting known among your passion community? I can relate to it. Branding, in this day and age, though quite a buzzword, is becoming…
