Brand Experience

Empathy Always Wins!

I love this topic. The good part? People are soaking up to it quite sooner than I thought. It’s so crucial to express this emotion in all our decisions- be it business, personal or professional. We even have career title(s) that connote the word empathy – like Chief Heart Officer – and justly so. What’s more? Even CEOs are meant to be Chief Empathy Officers. This is because people resonate more with these emotionally-evoking ‘practitioners’ than mere ‘corporatish’ titles.
The most understood language – no matter in how many variations – is is this undertone that binds us to anyone: Empathy.
Although we know what empathy means, but we still need to practise reflecting on it by putting ourselves in someone else’s shoes and identifying his/her situation.
Every brand reflects some kind of emotion – say, independence, adventure, security, achievement, etc. And the best way to express them is when you communicate it with a sense of compassion and humility. Which is why some brands perpetually resonate with us, even when they refresh their brand appeal/ look or go through some kind of ‘brand engineering’.
When you empathetically feel the other side, you can sharpen your brand language (aka messaging) visually and emotionally  by learning to keenly listen to why your customers love you (even more).
Words have a more powerful impact on your audience/ community when you take the time to observe, analyse and listen to what your audience ‘feels’ when they connect with your brand.
Sure, your marketing/ brand veteran can have his/ her own version of empathy connect; but you can unearth way more variations of empathic connect and translate it into ‘messaging that not just works; but also feels’. Why? Because feelings are rooted in the ability to fundamentally ‘get’ your audience and ‘emotionally’ moving them to make a difference.
To make a change, understand what changes your audience’s perspective/ way of thinking.
You don’t have to be a revolutionary thinker to make your brand stand out. You have to be a resolute reader, observer and listener so that your authenticity shines out.
In a more digitally connected – and increasingly inclusive – world, empathy can emotionally take you to places even where you’re not physically present. Empathy can open professional/ career/ business avenues when you least expect. Empathy can make you a more meaningful entrepreneur or professional. Empathy builds and cultivates a culture in which makes people free to learn, unlearn and relearn. Why? Because you care to care. You listen to listen. You love to love. No transactional element. Oh, and even relational element sounds passe to me. Only empathy. Pure purpose to understand the other side. That’s when real conversations happen.
Indeed, the best decisions – short-term and long-term – are taken when you have empathy.
No matter what your brand values are, always imbibe empathy in your messaging and general communications. It’s the best ‘sweet helm’ where you come across new people and experiences.
Starting point you may ask? Build a ‘community of empathic practice’ and let the world action it out. Think from the place of ’togetherness’ and ‘love’, you will naturally evoke empathy with the other side.
Well, if you think you’re too small to make a difference, I urge you to think again. It all starts with ‘you’.
I promise, you’ll thank me later 🙂
Brand Experience, calling, vocation

Seek Your Calling: It’s All That You Have

I get asked a lot: on why I have switched so many jobs. Now after giving interviews for almost a decade of my life, I’m almost into an autopilot mode of answering this question in a more meaningful way.
Why? Because you can’t always map your progressive path: of where it leads you, as its futuristic after all. But you can always connect those undercurrents of your job transitions when you look back at what you’ve done in your career.
Sometimes your jobs are interim positions that engineer you for something more purposeful. When you navigate jobs that may not always align with your calling/ vocation, this banality helps you find out what you truly love doing at work.
While you may think, ‘I don’t have it quite figured out, so I’d do what I’m doing’; this translates as ‘my job is good for now’.
But some of you would still take those ‘transit’ jobs that lead you to your vocation: it could be full time writing, arts/ designing, philanthropy, dancing, marketing, being an entrepreneur, freelancer, etc.
On an inspiring note, I’ve updated my social handles with just one phrase: ‘Love the mortality project called life’. And for a reason. I encourage you to keep trying in your early 20s and 30s of what keeps you ticking, what keeps you going. And when you feel you need to make a change, do it. Finding your ‘mojo-vation’ is not cliche, it has a deep meaning when your truly enjoy what you do for for a living.
But once you’ve tried – and failed – and learned, still do what you really love. This is the ultimate remediation to a more glorious, thriving career.
Your seeking system will never deprive you of personal satisfaction and deep immersion into what fuels your passion.
So, go and seek what is (also) seeking you.
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