Every brand exudes an energy unique to itself.
It is on us on how we consume their energies and vibrations – via the magic of their sonic branding, creative expression, or a distinctive copy, among other attributes.
I come home to brands that are authentic and speak their truth, among the many facts they are known for.
So here are a few considerations you may want to keep a note of when you are immersed in a brand experience:
- Are you sensitive to energies around you that awaken your senses to truly experience your brand’s soul?
- Are your worldviews aligned with how the brand should demonstrate your emotions?
- Are yours and your brand’s values coalesce right from when you started creating this brand?
- Do you get goosebumps when you experience your entrenched version in your brand?
- Do you have a high emotional and spiritual quotient to go deep into the source of your brand’s existence?
- Are you expressive via writing or creating creative imagery via visualisations of how you want your brand to be perceived by your audience?
- Do you practice meditation or have any spiritual ritual that helps you connect with your audience on a whole new level?
Questions can be abound, but the answer is clear: your brand is the representation of your soul’s purpose, values and vision.
Ensure that you exude what your soul’s intention is – so that your audience feels the sensorial experience of it all alongside resonate with your brand’s consciousness.
