Rather directional on how the topic is phrased?
I didn’t want to mention ‘sell’ though, I’d rephrase here: something like ‘propose the graceful nature of proposition in how you deliver value?’ Hmm, no hard-sell on your value proposition, propose how you build things and flex the solution offering with its value impetus (aka value drivers: functional, emotional and philosophical).
Not everyone falls for your offer, but anyone can understand how you built that offer once you make the effort to elucidate the offering – in its simplest communication.
Your value is your mission – your why; and your solution/ problem you can solve with your salient features of business and personal understanding is how you make the leap towards a conversion.
In an informative book called Coach Builder: How To Turn Your Expertise Into A Protitable Coaching Career , I came across this sentence I wish I wrote. But selling is no easy feat – its the stakes you deal with: human, digital, leadership and personal.
People love to learn the mechanics (how) of a solution – that one that drives the problem to unearth its own offering (why).
So always sell on ‘how’ – because we need more genuine explainers, not just fancy ‘Why’s’ (though yes, why directs us to the how, but try to go deeper into your purpose, you’ll find your value drivers!)
Why is the big picture, how is the meaning in the nuances!
Photo by Hoi An and Da Nang Photographer on Unsplash
