There are abundant opportunities in the market – especially when the majority of businesses are built on the Web.
Whether you are a blogger, a fashion Instagrammer or Youtuber – your success hinges on the Web: the way people respond to your work and your personal brand.
However, there a potential flip to your brand’s success as well: if you rant and ramble instead of educate and inform, you lose your credibility faster than you think.
But the good news? People are more receptive to your failures and bleep-ups – and they genuinely respect the fact that you can try again and revisit your personal brand on the Web.
So the constant fail-iterate –grow-incrementally mentality does thrive on the Web (and offline as well).
Your tenacious A/B testing – of your website, your content, and your brand’s resonance –will help you navigate an otherwise ‘tough love-driven’ online ecosystem.
And all of the ‘testing’ that doesn’t work still rewards you with learnings that can make you sharper in knowing what can work in the near future.
‘If you never try, you will never know’ is the only way forward to grow. Otherwise, we would all be comforting in our ‘home growth strategy’ – which, perhaps, wouldn’t be helping us much if we don’t widen our perspective and growth horizons.
The best part, failing better stretches our mind’s capacity to new limits – and would never be pulled into our previous way of thinking.
So the corollary of growing fast – and right – is by trying more, testing more and parlay those learnings into your business growth stack.
And more than any other way to know how you are progressing is by leaving it to anonymity – aka, the Web. People are more aware than ever about your company, your product, your solutions and can make a perception about your brand more intelligently than you think.
Let your content do the communication – and you do the execution part.
The rest, as they say, is history: aka your weaved-out narrative that has the potential of building lasting brand love.
