brand meaning

Brand, brand meaning, brand story, branding, Business, new normal, writing, writing expression

The Winning Way To Write for Humans (Hint: Not AI?)

August 28, 2024

I read on X that by (almost) 2030, weighing all humans’ intellect and placing them against AI, AI wins? Not quite. Yes, AI is powering the world, disrupting industries and…

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brand equity, brand identity, brand image, brand meaning, co-creation

How to Shape Your Brand Meaning

October 27, 2020

Aditi

Per the book Co-creating Brands by Nicholas Ind & Holger J. Schmidt, creative brand management needs participation of both internal and external stakeholders. Your brand meaning is shaped through an…

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Hello there – I’m Aditi, the founder of Let The Muse Flow.
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