I love the mention of ‘origin’ and ‘cause’ in Simon Sinek’s seminal book called The Infinite Game. Adam Grant also rightly says that ‘success is more than the finish, it’s the distance traveled to the start.’
And while we make a progressive momentum in our work, it is always wise to travel back to the origin – to the honest and renewed start.
The best way to move forward is to start again every time we wish to change or fix something.
By retelling our story to ourselves, we know what needs an alteration in its message and vitality that best resonates with our audience and customers.
Sometimes scaling is not about wanting more by doing more; it is about getting our act together and having a collective agency to face any problem that comes our way. Our act is a simple tweak in the renewed starts: of maybe focusing on only one service, or finding someone who can take care of our customer outreach and learn the new problems they are facing while employing our services – agnostic of the industry we play in.
In the beautiful Instagram reels I came across this memorable phrase: that traveling is also day dreaming, not just physically trying to get from point A to point B.
In this vein, try and visualise what needs to change in your positioning, in your content, in your services, and in the emotional satisfaction of your prospective and existing customers.
Revisiting and recalibrating with your start amplifies what best describes you and your work.
