Every business incites an emotion – such that it wants it to linger for a lifetime.
Be it Apple, to McDonalds, to P&G among many other brands that have stayed for a long time in the market are successful because they don’t sell products, they delight their users.
Every customer touchpoint masquerades with emotion that gets etched in the hearts of the users.
The beauty of this emotion? It speaks to its one laudable consumer/ user/ customer/ person.
Yes, whether you are B2B, B2C or B2B2C – you are always connecting with the end user.
Our radical, real mission is to solve an emotional and philosophical problem in business- we need to be pain relievers, rather rooting for the pain to solve hard problems with grace.
While many propel that business is predicated on how logically you consumer information to make decisions, but we are still solving an unmet emotional need. Like, what fear does a customer feel in the night which makes them insecure about something – hence the emotion they need satiated is a sense of security.
As is if users don’t have the chops to show up/ opine over something, even when they want to – the emotion they need fulfilled is a sense of graceful yet unapologetic, truthful confidence.
If your client is staunch in just focusing on one market because of fear of losing its focus, perhaps – just perhaps the emotion they need to feel more focused is to be a tad bit more ‘adventurous’.
We need to go deeper beneath the business-hype facades to unearth what causes our business to exist at the very first place. Sometimes our first-principles thinking is more regurgitated than second fresh reflection that comes into our aperture.
So train yourself to be more human, human in the age of machines and automation.
Photo by freestocks on Unsplash
