I love Ankur Warikoo’s content – its spellbinding and nutritious. In one of his posts he talks about the discipline to create content.

Yes, creating content on a consistent basis trumps one-off snazzy posts that beckon for short-term virality (not that I believe in viral stuff – I think words have the power to flow organically as long as it has the attention gravitas of substance over just external shine.)

As we are soon going to arrive into the behemoth-ish 2025, I’m proud to say that I have been ‘almost’ consistently creating content for my formidable audience since Jan 2015. 

A decade of writing resplendence and torchbearing insights from the book I have read – and not read: yes, they are a beautiful Tsundoku for me, reminding me of my voracious reading appetite.

With more than 350+ blog posts and my tea/ coffee as my writing kickoff partner – oh, I’m more in love with what I don’t know – my curiosity just doesn’t settle yet keeps make grounded in the vastness and grandeur of my purpose.

So: in this quest for creation, I have learned a thing or two about what ritualistic writing teaches you about establishing discipline.

  1. Motivation follows momentum. When you make the first step, the writing flow kicks in and sets you into this amazing amalgamation of abstraction and pragmatism of words for the audience you write for. You don’t need to be motivated, you have to be deliberate with how your writing energy flows through your expression. Once you find that beat, you set your own schedule to visit your writing priorities in a more disciplined way.
  2. Your writing makes you understand your creative clock. Sometimes our rituals need sub-rituals – those liberating moments when we find our best ideas. Let your muse flow even when the clock is ticking for your writing. Sometimes vague moments being back the creative spark when you least expect. And then, confidently, just with the intention to create something on your creative soil, you end up writing something beautiful. Let’s bring an alternative view to what discipline means in the context of sticking with your writing over a period of time. Discipline is about showing up for yourself even when you not quite feel the gusto. But when you create something for others, that energy comes back to you to do something with your words. It is about the reciprocity of giving love and admiration through your writing service that ultimately gives you the best feeling – almost naturally and effortlessly.
  3. Discipline teaches you that resting is also an action – in a few occasions when you’re not quite yourself. I can’t believe that I could ever be fairly consistent with my writing; though more with my meditation (on a light note!). In our meditation, we are taught that resting is an action. Just imagine, how can action be so free-flowing and cathartic? That, in itself, is discipline: the act of being and doing. So know that discipline to write urges and purges you to trust your creation merit – when it best comes out into something beautiful for people to read.

That said, keep writing and follow your creative intuition – slowly you get into your own writing rhythm.

Photo by Andrew Neel on Unsplash