Ask

In Noah Logan’s seminal book called Million Dollar Weekend, I came across the muscle of simply ‘asking’.

Ask yourself: what have you always tenaciously aspired from your life, business and/or career?

Personally, only when I made cold-calls to my dream clients did I land up having a lively and insightful meeting with them.

So if you don’t ask, you don’t know how many possibilities you missed.

When you develop the ‘asking’ muscle where you go, whoever you meet, you experience friction – an initial agitation of proposing something for which you don’t know what would transpire. (Andrew Huberman – a neuroscientist and tenured professor at Stanford University – mentioned about ‘the initial agitation’ in the context of ‘motivation follows movement’ in one of his enriching LinkedIn posts). And once we embrace this friction, that’s where things get better and ‘easier’ (and meaningful) – once you make it a part of your nature.

Same goes with learning new things. 

Your penchant for asking implores you to become more curious and deep in what you pursue. 

So here’s how build your ask over a period of time:

  • Want better consulting clients and deserve to raise your fee? Just ask your current clients on what’s working for them – and see where you can help more thereby solidifying your value proposition.
  • Aspire to build a strong foundation in your personal relationships? Just ask why you are loved the way you are, so you can reciprocate better.
  • Do you wish to develop good energy so you’re not just good for yourself but also your environment? Just ask yourself what would you love to do all the time? Love is the only medicine that heals people and things around us.
  • Ask what ‘if’ and then unearth possibilities (Devin Reed, the founder of The Reeder also phrased this well in one of his prolific LinkedIn posts).

You many asks become the most effective ‘know your ask’: and that is the resulting and rewarding ‘Why’ of your business.

Ask yourself: What would I love to learn and learn some more. You’ll be surprised by the answers you glean over a period of time.


Photo by Towfiqu barbhuiya on Unsplash