The comfort of what you do consistently – every single day – will show over a period of time of how passionate you are about your goals.

Today – or at least I think – the market rewards self-love for your work.

When you treat your work like therapy (as how valiantly Justin Welsh put forth in one of his quotes), it exudes therapeutic energies for your audience as well. Why? Because you write with care; with servitude; with a sense of contribution that reflects in your story.

Doing what you love and earning from that piece of labor takes immense courage and click with the market.

But sometimes, the market waits for your to unearth your value so that you interact with the right audience and build for them.

While markets see the PMF (Product market fit), but they also see what gets the gravitas of attention in the long-term, which may be different as you pivot with time.

When you operate in your natural potency, you attract the right folks to work with instead of a short-term adrenaline-high customer traction that may not lead to the final conversions for your brand and business.

Just like how therapy takes time for us to unearth epiphanies about our work-lives, the same way the market’s comprehension of your potential reaches its emotional maturity for them when you come alive with your values and character.

So build for yourself – because, as they say, what’s most personal is most general.

Love yourself, your work, and your ambitions that unfold the person you are becoming!

Photo by Dan Meyers on Unsplash